... 02/04/2020 The 25 best Super Bowl commercials of all time, ranked. Morningstar: Copyright 2018 Morningstar, Inc. All Rights Reserved. For most Americans who watch the Super Bowl every year. “There are very few brands that can do it authentically, and certainly no other beer.”The ad was a welcome, thoughtful cultural commentary, done in a tasteful, apolitical fashion, our experts said.“A much-needed bit of affirmation, and a reminder to look beyond labels,” said Graves. “Separate of the promoted product, this is a well-deserved and overdue moment that should serve as a shared inspiration to us all, not just young girls.” “The teasers were fun and the spot was great.”But even if the commercial won’t blow your mind, it will “entertain your pants off and make having a talking speaker in your house seem like a no-brainer,” added Jay Norman, creative director at Doner.Google tugged at heartstrings with a “beautiful, simple [and] very well-told” story of an elderly man using the little-known Google Assistant feature to help him remember his late wife, Loretta.“I’m not crying, you’re crying!” was the reaction of Frank Cartagena, chief creative officer at The Community agency in New York.Set to instrumental music, the voice of an 85-year-old widower is heard asking Google to “show me photos of me and Loretta together” as a slideshow of images appears.Google aids him in recalling everything from Loretta’s favorite movie (“Casablanca”) to her favorite flower (tulips) and how she told him, “Don’t miss me too much, and get out of the dang house.”“While the default mode for Super Bowl is to try and make us laugh, Google once again reminds us that even a technology behemoth can connect on an emotional level,” said Chris Graves, chief creative officer at Team One.The ad also helps to make technology seem more approachable.“At a time when many Americans are suspicious of technology, this commercial helps to humanize it and give it a heart,” said Jennifer DaSilva, president at Berlin Cameron.You don’t have to be from Boston to enjoy this ad from Hyundai — thankfully.Maybe that’s because it’s packed with celebrities, like Evans, John Krasinski of “The Office” fame and Rachel Dratch of “Saturday Night Live” — all Massachusetts natives.The ad features Evans and Dratch springing into an accented back-and-forth over whether Krasinski will be able to “pahk” his Hyundai Sonata in a tight spot — rattling off landmarks like the Boston “hahbah” and the Boston “gahden.”Fortunately, thanks to the company’s new automated “smart parking” — or “smaht pahking” — Krasinski is able to maneuver the vehicle without a problem.Our experts found the ad “wicked smaht” for its use of big-name stars, humor, memorability and ability to sneak in a product demo.“Everyone who watches this will walk away knowing exactly what Smart Park is. “Don’t be stupid about how to get around.”Luxury brand car Porsche takes inspiration from the “Fast and Furious” franchise for its Super Bowl ad. “Yeah she thinks she’s funny, but I know I’m emotional, and she knows this I’ve cried before on this show hopefully that’s not going to be the case here,” said Esiason.Ruah said she thinks many people love to watch the commercials because they have become so sophisticated these days.“I think more of them have taken a skill set from movie making. As if collectively responding to a moment of partisan politics and unsettling news, the bulk of this year's Super Bowl LIV commercials leaned heavily toward the playful and silly. A list of must-see Super Bowl 2020 commercials From Bostonians learning about "smaht pahk" to a Lexington company's first-ever Super Bowl commercial. feature their track while promoting Pepsi’s zero-sugar drink in an ad that sets itself up as a music video.John Legend and Chrissy Teigen introduce the first-ever SUV Genesis. “[It] successfully walks a non-partisan political line, so people of every stripe can interpret it through their own filters.”With the Super Bowl falling on Groundhog Day, it shouldn’t have come as a surprise that at least one of the commercials would pay homage to the iconic 1993 movie.Bill Murray starred in Jeep’s spot, which shows the actor reliving the same day as he drives around in one of their cars, with Punxsutawney Phil in tow.The combination of humor and nostalgia was a hit with our experts.“Jeep’s Groundhog Day remake had smart insight and a charming groundhog helmet,” said Morrow.There was some ’80s nostalgia among this year’s crop of ads — and that included an appearance from “Can’t Touch This” rapper MC Hammer in the Cheetos commercial.The cheesy yet charming spot tackled the age-old issue of getting Cheetos dust all over your fingers.“I can almost see the pitch in my head. Thanks for contacting us. This ad, however, Cheetos takes viewers back to 1989, when it apparently contributed to the inspiration of MC Hammer’s “U Can’t Touch This.” The artist is seen eating Cheetos until he wants to start playing the piano, but realizes that he “can’t touch” the instrument with all the residue of the snacks left over on his fingers.